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London Image Institute Blog

Brown, Black, and White Color Psychology

Most people know about general color psychology, such as blue, green, and red. We know that blue is serene and calming; that it invokes trust. We know that green feels natural and energetic. We know that red inspires appetite and urgency. When we create logos, we lean toward blues and greens, but often away from reds and oranges. That being said, most of us don’t know a lot about the color psychology of brown, black,

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How to Improve Your Presentation Skills?

You’re always stressed before a major presentation. You don’t feel confident about yourself, even if you do feel confident about your ideas. You worry that people aren’t paying attention to you or aren’t taking you seriously. What can you do? You can try to improve your presentation skills. Dress for Confidence People take you more seriously when you dress in a way that makes them think that you take yourself seriously. Therefore, if you want

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Indian Business Etiquette: Doing Business in India

Information contributed by Priyanka Kumar, London Image Institute India Director. When doing business in any country other than your own, you can feel vulnerable. There may be “traps” that you can’t recognize. You can do things unintentionally that offend people, without ever knowing. But by preparing in advance, you can achieve greater levels of success. An Introduction to Indian Business Etiquette In India, it is expected that you will greet people with a handshake and

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What is Color Analysis?

The Process and Benefits of Using a Color Theory Based System What is color analysis? It’s a technique used to categorize people’s coloring from information derived from their skin, eyes and hair color. The practice is based on color theory used by interior designers, graphic artists, painters, fabric and dress designers, landscape architects, flower arrangers and anyone who deals professionally with color. Image and color consultants take considerable care and time in the analysis process

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US Business Etiquette: Doing Business in the US

Doing business in the United States can be very confusing to those from other countries. People from Asia and the Middle East countries may find people in the United States rude or abrupt. People from countries such as the UK or France may find them surprisingly casual. Let’s take a look at standard US business etiquette. US Business Etiquette In general, foreigners find business people in the United States are not afraid to voice their

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