Foundation Course

7 Days / 50 hours

makeupTake advantage of this unique opportunity to train to be a professional image consultant in the heart of some of the most exciting cities around the world!

The Foundation Course offers substantial, practical knowledge that will allow you to make an immediate impact on the appearance of individual clients. The scope of training includes modules in color theory and an introduction to color analysis, style building, advanced principles, body and line analysis, menswear, shopping, wardrobe strategies and makeup. In addition, you will learn client communication skills, fee structures and best practices to become a successful image consultant.

Our Foundation Course differentiates you as a certified image consultant from a fashion stylist, store associate, makeup artist or fashion house representative.

You will acquire the ability to critique individuals and execute one-on-one consultations effectively and professionally.

After the course, many graduates have developed an image business for individual clients or combined image with other areas of expertise such as career and life skills coaching, etiquette, makeup, skincare, hairstyling, wedding planning, medical and weight loss clinics and counseling, among others.

The high-caliber, hands-on coaching, mentoring and individual attention you receive, reinforces the benefit of the group experience. You simply cannot get this kind of training in books or on-line. This is a fantastic opportunity if you want to gain a competitive edge as a professional image consultant.



  • Consulting methods to work with individuals on color theory, an introduction to color analysis and draping techniques.
  • Evaluation of several color systems and help with selection of one to match your level of expertise.
  • Assigned materials, customized questionnaires and workbook pages for style analysis and fashion personality profiling for you to use after the course.
  • Systems and methods to teach body analysis.
  • Solutions for figure challenges, techniques to teach fit and alterations.
  • Instruction and practice on wardrobe strategies and wardrobe analysis.
  • Opportunities to practice on real clients or class participants.
  • An introduction to professional shopping methods.
  • Instruction on image terms, communication, critiquing and consulting skills.
  • Preparation for AICI’s Certified Image Consultant (CIC) examination with some extra recommended reading.
  • Included in the course are a full color starter kit for individual color consultations, style boards, a client workbook template and a very large reference manual.

* The 8-day ImageAsia® Training Course includes additional color analysis training.

  • The US Foundation Course Certificate of Completion is given by London Image Institute
  • The UK Foundation Course Certificate of Completion is given by London Image Institute
  • ImageAsia® Image Essentials Course Certificate of Completion is given by Academy of Image Mastery, Asia

* Qualified AICI members can receive 5.0 AICI CEU’s for completing this course.

* Please note that this course is accredited by the Association of Image Consultants International (AICI). Certification earned through London Image Institute upon completion of this course is entirely independent from AICI’s certification programs. If you wish to pursue AICI certification, please refer to AICI’s website.

Training Locations

Atlanta: Training is conducted in the Atlanta suburb of Dunwoody, GA which is approximately 30 minutes from Atlanta Hartsfield-Jackson International Airport by taxi or 1-hour by train. Click here for a map

London: Training is conducted just outside London in Henley-on-Thames, Oxfordshire, UK which is approximately 30 minutes from London’s Heathrow International Airport by taxi or 1-hour 15 minutes by train. Click here for a map

“Amazing, amazing, amazing! I thought that this would be just a training course on advanced image information. It was actually a total process in transforming people from the inside out. I have always wanted to make a difference, now I can deliver.”

Janet Morehead


Foundation Course (7 days)
Agenda may vary by location and is subject to change
Training is similar in every location

Orientation & Introduction to Color Theory

In the orientation session, beginning at 2:00pm local time, we meet and greet the participants and go over the agenda for the first week. We also take the opportunity to introduce some elements of color theory so that you are familiar with the basic concepts to be reviewed and applied in the days ahead. It’s a fun, practical session lasting a couple of hours.

Participants will:

  • Define common color terms such as temperature, value and value contrast and intensity
  • Evaluate color swatches for their temperature, value and intensity
  • Learn how to apply color theory to clients
  • Distinguish skin, hair and eye color properties
  • Practice methods of draping clients
  • Practice and role-play
  • Evaluate components of color psychology

Color Theory

Today you are going to jump right into the exciting world of color theory and realize how important it is to color analysis. You will learn how to translate and communicate the technical terms into easy, everyday language for your client.

Participants will:

  • Define common color terms such as temperature, value and value contrast and intensity
  • Define color qualities, harmonies and harmony patterns
  • Evaluate color swatches for their temperature, value and intensity
  • Learn how to apply color theory to clients
  • Distinguish skin, hair and eye color properties
  • Practice methods of draping clients
  • Practice and role-play
  • Evaluate components of color psychology

Fundamentals of Color Analysis

We continue with color training but now we dive deeper into color analysis. Today you will learn the basics of conducting an analysis on real people. You will determine personal color patterns and how to recommend a color palette and wardrobe choices for your clients. After this session you must continue to train your eye with lots of practice!

Participants will:

  • Identify ways to analyze cool and warm skin, hair and eyes
  • Determine the value and value contrast of a person’s coloring
  • Recognize the level of intensity in human color patterns
  • Identify an eight-concept color analysis system
  • Discuss more complex color analysis methods
  • Practice and role-play

Style Analysis & Fashion Styling

As an image consultant, you must be able to determine your clients’ personal style preferences. This is the psychological aspect of image consulting which requires an intuitive approach and the technical skills of style-building which will help you design and shop for your clients’ life-style, wardrobe choices and career goals.

Participants will:

  • Compare fashion and style personalities with universal style preferences
  • Determine the value and value contrast of a person’s coloring
  • Identify the psychological elements of style preferences and how to help a client change her style
  • Analyze the components to build a style
  • Compare fashion styling and image styling
  • Start a portfolio of examples

Body, Line & Figure Analysis

In this session you learn the correct fit for all standard and non-standard body shapes, techniques to overcome figure challenges and principles to adjust proportion. You will learn how to help your clients adapt current trends to their body shape and scale.

Participants will:

  • Identify terms from fashion design, the psychology of perception and garment construction relevant to image consulting
  • Measure and analyze female shapes and bone structure
  • Compare the techniques of proportion and silhouette to the overall height and body sections
  • Apply principles of fit to the shape, proportion and curves of the body
  • Identify and suggest solutions to common figure challenges within current fashion trends


As an image consultant you may need to critique, advise or apply makeup. Using color theory you will learn blending and corrective techniques for a business day makeup along with skin care essentials.

Participants will:

  • Identify the six major steps in skin care and pre-makeup application
  • Apply the appropriate foundation for their skin and undertone
  • Apply a simple cost and time effective makeup
  • Practice blending and corrective techniques if necessary

Advanced Image Principles

Today you will learn the proportions of the face, the bone structure, scale, line, direction and other advanced design principles to help your client with her most flattering styles, accessories, fabrics and hairstyle. This information sets you apart as an expert in your field, distinct from those who have not received this level of information.

Participants will:

  • Identify terms such as balance, harmony, rhythm, contrast, character, texture and scale
  • Apply these terms to the human body, facial features, hair and skin type, bone structure and personality
  • Practice and role-play, using these principles as a basis to critique outfits

Consultant Communication

Communication is key. You have to be able critique clients constructively, based on educational principles. Learn professional communication techniques and how to address difficult situations.

Participants will:

  • Identify a critiquing model to address an individual
  • Practice personal critiques and consulting techniques
  • Identify appropriate image terms to critique a client
  • Simplify ways to communicate complex technical concepts of image and design
  • Identify the questions to ask a client to achieve a desired result


Learn from an expert how to look for a stylist and how to advise a client on an appropriate salon. You will also learn the language to use from an image standpoint to suggest a change of style.

Participants will:

  • Identify some current hairstyling terms and products
  • Learn how to work effectively between the client and the hairstylist
  • Identify different hair types
  • Identify pitfalls and appropriate uses of cutting, perms, relaxants, and color
  • Identify basic critiquing skills

Wardrobe Consultations & Organization

Today you learn the rules of cost and time effective wardrobe organization. Learn how to mix and match fabrics, styles, colors and textures. You will practice techniques to create a wardrobe that works for your client’s needs, preferences and lifestyle.

Participants will:

  • Develop strategies, procedures and practices to consult with a client
  • Identify strategies, tips and techniques to organize a wardrobe
  • Evaluate possible ways to alter and update garments
  • Create new outfits from existing pieces
  • Practice styling in the wardrobe

Shopping & Fit Practice

You may be interested in image because you love styling and shopping. Today you will learn how to include shopping as a viable business activity. How do you work with clients taking into account their budget, color palette, style preferences and figure challenges? You will need all the techniques you learned this week and the communication skills to help them make wise choices.

Participants will:

  • Select complete outfits for their client
  • Identify and practice principles of color analysis and good fit for their client
  • Match clothes to style, personality, budget, work environment, lifestyle and figure type to the client
  • Identify proven strategies and tactics for cost and time effective personal shopping
  • Practice client rapport, ability to work with the client’s needs, listening skills, and the analysis of image issues


This session is all about working with the male client. You will learn the art of working with men and how to identify their particular style. We will cover camouflage and tailoring techniques used to enhance their image and identify the basic types of working dress for men.

Participants will:

  • Identify basic communication techniques to work successfully with men
  • Identify suit styles, fabrics and ready-to-wear suit construction
  • Analyze shirt construction and fabrics
  • Identify fit and the basic measurements of menswear
  • Practice tie knots and coordination techniques

Practice With Clients

This is the moment when it all comes together and you consult with live clients! Using what you have learned over the week of training you will analyze your client’s color patterns, full body and style. By the end of the consultation you will have solved her top figure challenges, completed a color and style analysis and sent her home with a workbook full of image tips and techniques!

Participants will:

  • Analyze the appropriate colors for the client
  • Identify the style preferences of the client
  • Analyze the body type of the client and advise on best clothing styles
  • Make suggestions to solve the client’s figure challenges
  • Advise the client on her best accessories and placement
  • Answer the clients’ questions


As a graduate of the London Image Institute Foundation Course, you get a FREE Membership in the exclusive London Image Institute Alumni Membership Program containing small group presentation topics, downloadable client workbooks, templates and other client materials. This is only available to graduates of London Image Institute courses and comes with some amazing benefits.


This graduate support site is continually updated with fresh new slide presentations, photography, workbooks, and client & business forms for you to use in your image consulting practice. This type of on-going support cannot be found anywhere else.

Take a look for yourself and see what you get with your membership. Just click below to take the tour!


LII_headshot_hathorn_1The second exclusive bonus afforded to you as a London Image Instititue graduate is the opportunity to work as a private client with Sarah Hathorn, AICI CIM, CPBS of Hathorn Consulting Group and Illustra Business Coaching. Sarah is one of only a few Certified Image Masters in the world.

You may choose from one of her three private business coaching programs and receive a substantial 20% discount * just because you are a graduate of London Image Institute.

Working with Sarah right after you graduate from the London Image Institute and continuing to learn from an image master will help you catapult your image consulting business to the next level in record time. It will turn the 5-year head start you already have by graduating from the London image Institute into a 10-year head start on all of your competition!

Sarah’s private coaching will help you learn how to set higher fees without alienating clients, create packages that grab the attention of clients and sell, and how to carve out and establish your own unique and special niche within the industry.

* You must sign up for one of the business coaching programs within a specific time period after the course in order to receive the special pricing.

Read what some graduates who have coached with Sarah said…

“Despite the fact that I have nearly 20 years of business experience, working with Sarah made me recognize my greater potential for attracting clients and taking action. She has an incredible depth and breadth of knowledge and experience and is generous about sharing whatever tools and methods have worked for her. She also strives very hard to add value for her clients. She inspired and motivated me to believe in my own success, stretch my boundaries, and accomplish more with greater confidence. What more could you possibly ask of a mentor and coach? Sarah’s the best and I enthusiastically recommend her.”

Ale Marroquin, AICI CIP, Mexico City, Mexico

“I also learned a huge amount about marketing strategies, how to sell my products, how to bring new clients on board, and how to work with clients virtually and efficiently. Sarah showed me what to do to stay competitive, keep my clients returning for more, and what to do to gain ongoing referrals. She also helped me fill out my brand’s bandwidth with tips on blogging, writing articles, and leveraging social media to network and spread the word about my products and services. That included help from her business partner and husband Marc who advised me on my logo, business card, and website designs.

I also learned a huge amount Because of the dedication and support she showed me as my mentor and coach I will recommend Sarah any time. All thanks to Sarah and Marc!”

Morenike Tunde-Idowu, Toronto, Canada

Sarah’s background & credentials

Sarah Hathorn is a Certified Image Master, the founding CEO of Hathorn Consulting Group, Illustra Business Coaching & Illustra Business School and creator of the Predictable Promotion™ system, began her image consulting career as an industry pioneer and innovator. Sarah is one of the first and only image and brand consultants in the world, for example, to enter the profession with a background as a senior level executive in the fashion industry.

She spent more than 25 years in that role at Macy’s, a Fortune 100 company, were she was responsible for developing leaders at all levels of the organization. Many of her protégés are now in top-level executive positions for Macy’s and other major corporations, so she has the hands-on experience and skills necessary to mentor any motivated high-achiever who wishes to expand her business, attract a more elite clientele, or even grow an independent entrepreneurial empire.

Sarah works primarily with Fortune 500 leaders but also offers her intensive mentoring and coaching programs to fellow image and brand professionals as a way to pursue her own personal passion while helping to empower those within her own business community and industry niche.


  • Achieved CIM (Certified Image Master) status in record time
  • Achieved CIP (Certified Image Professional) status in record time
  • Master Trainer of Image Consulting and Corporate Professional Development, London Image Institute & ImageAsia®
  • Certified Color Analyst, Sci-Art Company
  • Professional Keynote Speaker for the National Speakers Association
  • Certified Personal Brand Strategist, Reach
  • Certified 360º Reach Analyst, Reach
  • Certified Online Identity Strategist, Reach.
  • International Corporate Professional Development Program Leader
  • Former President of the Atlanta Chapter of Association of Image Consultants International
  • Guest Speaker at the Linkage Women In Leadership Global Summit October 2010
  • 2008-2009 Alumni, Leadership Gwinnett Program
  • 1997-1998 Graduate, Federated Leadership Institute
  • BA in Business Administration – Otterbein University


Are you ready to begin your training at the London Image Institute? Do you have more questions? Get answers to some of our more frequently asked questions here FAQ page.

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Call (404) 255-0009 TO START YOUR TRAINING