During political campaigns, many people wonder who coaches a politician on what to wear, how to project ideas, and how to speak. Well, that role goes to an image consultant. A political image consultant is the person who teaches politicians how to benefit from the specialized techniques of image or professional presence, based on art, design and acting principles in different situations. An Image consultant’s advice and training can range from the total appearance, to

What does a style consultant do? Well, it all depends. Some style consultants are primarily fashion consultants. Other style consultants are more like image consultants. Let’s take a look at the difference and what this could mean. What is a Style Consultant? When we think of a traditional style consultant or stylist, we think of a someone who advises us on our style for different occasions. They help their clients on the latest trend in

Everything you plan in life needs a strategy. The better your strategy, the more likely you are to succeed. Brand image strategy development is figuring out how you’ll establish and maintain your brand.  Brand identity comes in later, which is the finished look and visual representation of your branding efforts. Let’s take a deeper look. Who Do You Want to Reach? Who are your target markets? Your audience defines quite a lot of what you

Have you ever wished that you could open up your closet and find your “ideal” wardrobe? For the most part, we tend to buy things as we go. We buy a dress here and a coat here. But that doesn’t really serve to create a “cohesive” look that we desire. It’s just… stuff. If you want a real “wardrobe” that depicts your personality, you actually need to plan it out. You might not need to