Everything you plan in life needs a strategy. The better your strategy, the more likely you are to succeed. Brand image strategy development is figuring out how you’ll establish and maintain your brand. Â Brand identity comes in later, which is the finished look and visual representation of your branding efforts. Let’s take a deeper look. Who Do You Want to Reach? Who are your target markets? Your audience defines quite a lot of what you
Have you ever wished that you could open up your closet and find your “ideal” wardrobe? For the most part, we tend to buy things as we go. We buy a dress here and a coat here. But that doesn’t really serve to create a “cohesive” look that we desire. It’s just… stuff. If you want a real “wardrobe” that depicts your personality, you actually need to plan it out. You might not need to
You open your closet, and find yourself asking, “When did I last wear this? Did I even buy this? What are all these things?” It happens to everyone. Your wardrobe tends to steadily grow in size year over year until it’s filled with stuff that’s not your style and possibly not even your size. Part and parcel with “spring cleaning” is the annual “wardrobe audit.” What is a Wardrobe Audit? A wardrobe audit is conducted by
You know that you have what it takes to be a great image consultant. But how do you prove your credentials? While you could get a degree in a related field, such as communications, you can also prove your image consultancy acumen by way of certifications. Certification tests aren’t your first step to take, however. Usually, you will undergo training and education before you take your certification course. But certifications are critical to take before
Image consulting is a well-known and desirable profession with a wide range of job possibilities. It is a sure ticket to a glamorous and balanced life that no one wants to miss out on. While your appearance is foundational, image consultants also improve and fine-tune your non-verbal behavior and interpersonal communication skills. Image consultants are not just stylists considering the level of professionalism they command and their areas of focus. Although there are many myths associated with image consultancy,
