When it comes to your personal or company image, branding is key. You want to make sure that you are portraying the correct message to your audience. Your image should be clean, professional, and consistent across all platforms. This includes your website, social media, advertising, and any other marketing materials.
Your image is what people will remember about you, so it’s important to make a good impression. If you’re not sure how to get started, there are plenty of resources and professionals who can help you create the perfect image for your brand. One of the most valuable resources around is a professional image consultant.
What is a Company Image or a Company Brand?
A company image or brand is the overall perception of a company. It’s made up of different elements, such as the company’s name, logo, mission statement, products and services, and website.
The goal of branding is to create a consistent and unified image for a company that will make it stand out from its competitors. A strong brand will make people remember a company and its products or services.
There are many factors that contribute to a company’s image or brand, but one of the most important is the company’s logo. The logo is often the first thing people will see when they come across a company, so it’s important to make sure it’s memorable and represents the company well.
A company’s mission statement is another important factor in its image or brand. This is a brief statement that describes what the company does and what its values are. The mission statement should be clear, concise, and easy to understand.
People will also form an impression of a company based on its products or services. If a company offers high-quality products that solve a problem, people will be more likely to trust it. The company website is also important, as it’s the first place people will go to learn more about a company and its products or services.
Differences Between Personal and Company Image and Branding
There are several key differences between personal and company image and branding:
- A company’s branding should be consistent across all platforms, while a person’s branding can be more varied.
- A company’s branding is usually more professional than a person’s, which can be more casual.
- A company’s branding is typically focused on its products or services, while a person’s branding can be more focused on their personal life.
- A company’s branding is usually more formal than a person’s, which can be more informal.
- A company’s branding is typically targeted at a wider audience than a person’s, which can be more targeted.
- A company’s branding usually lasts longer than a person’s, as it’s less likely to change over time.
- A company’s branding is usually more expensive to create and maintain than a person’s.
Now that we’ve discussed that, let’s look at a great example: Apple and Steve Jobs. In many respects, Steve Jobs created the Apple brand. It was sleek, performative, and visionary. Steve Jobs and the company Apple were synonymous. But once Steve Jobs passed the company onto another CEO, that CEO had to change Apple’s image into something that was more persistent and sustainable.
It can be said that Steve Jobs is likely to be seen as more visionary and more high-risk than Apple’s brand, as well. Apple’s brand was about beautiful and functional products, whereas Steve Jobs was constantly pushing against the boundaries of what existed within the industry. Thus, Steve Jobs was able to be a little more reckless with his branding, something that a large multi-national company could not do.
Hiring a Branding Image Consultant
If you are looking to improve or change your company’s image, you may want to consider hiring a branding image consultant. A branding image consultant is a professional who can help you create a consistent and unified image for your company.
There are many benefits to hiring a branding image consultant, such as:
- They can help you create a strong and memorable logo.
- They can help you create a clear and concise mission statement.
- They can help you choose the right colors, fonts, and images for your brand.
- They can help you create a website that represents your company well.
- They can help you create consistent branding across all platforms.
On a personal level, a personal image consultant can:
- Help you choose the right wardrobe for your profession or business.
- Help you create a personal brand that is consistent across all platforms.
- Help you improve your public speaking skills.
- Help you conduct yourself in a professional manner.
- Teach you how to network effectively.
If you are interested in hiring a branding image consultant, you can find many online. They can work with you to find the best way to present yourself within the industry and market that you work in.
Personal image is highly specific and highly personal. As with the Steve Jobs example, you can take larger risks with your personal brand than with your business. But even if you’re taking more risks or diverging somewhat, you still need to align your brand and your company’s brand together. This matters whether you own your own company as a fitness trainer or whether you’re the CFO of a high-powered company that existed long before you.
Sign Up for Image Consulting Courses Today
If you’re looking to get into the image consulting business, or if you simply want to learn more about how to help others with their personal branding, consider signing up for an image consulting course.
These courses can teach you everything from color theory to effective communication strategies. They can also help you learn how to create a website, build a brand, and more.
At London Image Institute, you’ll learn everything about building your own brand, creating a brand identity, and finding ways to incorporate your branding into both your professional and personal life. Not only will this grow your image, but it will also make you more confident.
