The Difference Between a Personal Stylist and an Image Consultant
It can be hard to know the difference between a personal stylist and an image consultant. This is something that the good folks at the London Image Institute are aware of. That’s why this guide is here to help. Be sure to read on and learn more about the most important differences between these two professions!
What is an Image Consultant?
Think of an image consultant as the person who is responsible for crafting an image for you that will make you more marketable. Their focus is very simple: they create the package that you are going to present, from both a professional and public standpoint. Typically, these consultants are given a specific goal by their clients, or they are helping to steer the client in the right direction. Image consultants are lifestyle, goal, situation, and personality oriented, and they frequently work long-term and in-depth with a client, like an image coach. Their clothing advice matches the color harmonies, body structures and facial shapes of the client.
Whenever you see a public figure who is composed and well put together, this may not be an accident. Many have help behind the scenes, and this is where an image consultant takes on an added level of importance. A consultant of this nature is going to make sure that her client has the proper demeanor, buys the appropriate outfits, and learns the technical aspects of public speaking. She can also help with Zoom, video and online presence, and any informal engagements. If she doesn’t have the specialized skill herself, she will be able to recommend the best consultant for the occasion.
Many politicians, public figures and corporate executives will have image consultants who are guiding them through every step of their careers. No one makes it to the top by accident or by strictly relying on themselves. Any aspiring public figure is going to benefit immensely from the coaching an image consultant has to offer.
The Importance of a Stylist
A stylist is also concerned with enhancing a client’s personal appearance, but her purpose is somewhat different. She is clothing, current trends and fashion oriented. She knows designers, stores, boutiques and online manufacturers of all levels and price points. She has colleagues and resources everywhere and knows where to go for the best buys and bargains.
Stylists can work with any budget that is presented to them. They are extremely adept at incorporating all of the latest fashion trends into a client’s personal sense of style. Some stylists may take on the role of a personal shopper, giving clients the chance to integrate more designs and trends into their daily clothing choices.
A stylist can also work on a fashion magazine spread or style clothing for catalogues, advertisements and headshots or sessions with the photographer. They can choreograph and style the clothing for fashion shows and fashion shoots.
These professionals will also offer their assistance when it comes to makeup, accessories, jewelry, and any other aspect that is closely related to personal appearance. The modern professional is simply too busy to have the time necessary to dedicate to tasks of this nature.
The expert advice that a stylist provides ensures that you are always looking your absolute best. There is no reason for a modern professional to try and handle these types of things on his own.
Finding the Right Personal Stylist or Image Consultant
If you want work on appearance, you can select a stylist or personal shopper. If you want work on a detailed body, analysis, color analysis, style analysis and body structures you will look for an image consultant. They can also provide wardrobe and shopping services. In addition, a London Image Institute trained image professional can assist you with visual, verbal, and nonverbal communication, personal branding, and executive presence. It is not always easy to find the right image consultant or stylist, but they are worth their weight in gold.
So how does one go about the task of finding the right personal stylist or image consultant for their needs? It all starts by admitting that we need a hand. Sure, you can continue to wear the same clothes that you have been but there’s nothing to be gained by that.
First try the Association of Image Consultants International, AICI, the largest image consulting association worldwide. They will have a list of certified image consultants in your state, country, or area. Second, try Instagram, Pinterest, and Google. This is where consultants and stylists will showcase the past work that they have done for other clients. It lets you know more about their personal aesthetic and how they can assist you with your goals. More importantly, it gives you the chance to know where you do not align.
If you have honed down the choices and have scheduled initial consultations, you will need to make sure that you are making these meetings count. What is important to you? Find out if they have the proper knowledge, education, and experience. Yes, a recommendation from a friend or loved one is great, but different clients are going to have different criteria.
The portfolio and reviews should be encouraging. The consultant or stylist who truly gets results will be able to display these results for any potential client who asks. No one wants to serve as the guinea pig for someone who is just getting started.
Last but not least, ask them what their process is like. You are going to be working alongside this person on a regular basis going forward if they are chosen. If they are not willing to collaborate or demonstrate the proper level of commitment, these are both signs that you should look elsewhere. The top image consultants and personal stylists are fully committed to their clients and an open-door policy when it comes to collaboration.
For more information, contact us today to begin your image consultant training.