Foundation + Advanced Course

Color Theory

Today you are going to jump right into the exciting world of color theory and realize how important it is to color analysis. You will learn how to translate and communicate the technical terms into easy, everyday language for your client.

Participants will:

• Define common color terms such as temperature, value and value contrast and intensity
• Define color qualities, harmonies and harmony patterns
• Evaluate color swatches for their temperature, value and intensity
• Learn how to apply color theory to clients
• Distinguish skin, hair and eye color properties
• Practice methods of draping clients
• Practice and role-play
• Evaluate components of color psychology

Fundamentals of Color Analysis

We continue with color training but now we dive deeper into color analysis. Today you will learn the basics of conducting an analysis on real people. You will determine personal color patterns and how to recommend a color palette and wardrobe choices for your clients. After this session you must continue to train your eye with lots of practice!

Participants will:

• Identify ways to analyze cool and warm skin, hair and eyes
• Determine the value and value contrast of a person’s coloring
• Recognize the level of intensity in human color patterns
• Identify an eight-concept color analysis system
• Discuss more complex color analysis methods
• Practice and role-play

Style Analysis & Fashion Styling

As an image consultant, you must be able to determine your clients’ personal style preferences. This is the psychological aspect of image consulting which requires an intuitive approach and the technical skills of style-building which will help you design and shop for your clients’ life-style, wardrobe choices and career goals.

Participants will:

• Compare fashion and style personalities with universal style preferences
• Determine the value and value contrast of a person’s coloring
• Identify the psychological elements of style preferences and how to help a client change her style
• Analyze the components to build a style
• Compare fashion styling and image styling
• Start a portfolio of examples

Body, Line & Figure Analysis

In this session you learn the correct fit for all standard and non-standard body shapes, techniques to overcome figure challenges and principles to adjust proportion. You will learn how to help your clients adapt current trends to their body shape and scale.

Participants will:

• Identify terms from fashion design, the psychology of perception and garment construction relevant to image consulting
• Measure and analyze female shapes and bone structure
• Compare the techniques of proportion and silhouette to the overall height and body sections
• Apply principles of fit to the shape, proportion and curves of the body
• Identify and suggest solutions to common figure challenges within current fashion trends

Makeup

As an image consultant you may need to critique, advise or apply makeup. Using color theory you will learn blending and corrective techniques for a business day makeup along with skin care essentials.

Participants will:

• Identify the six major steps in skin care and pre-makeup application
• Apply the appropriate foundation for their skin and undertone
• Apply a simple cost and time effective makeup
• Practice blending and corrective techniques if necessary

Advanced Image Principles

Today you will learn the proportions of the face, the bone structure, scale, line, direction and other advanced design principles to help your client with her most flattering styles, accessories, fabrics and hairstyle. This information sets you apart as an expert in your field, distinct from those who have not received this level of information.

Participants will:

• Identify terms such as balance, harmony, rhythm, contrast, character, texture and scale
• Apply these terms to the human body, facial features, hair and skin type, bone structure and personality
• Practice and role-play, using these principles as a basis to critique outfits

Consultant Communication

Communication is key. You have to be able critique clients constructively, based on educational principles. Learn professional communication techniques and how to address difficult situations.

Participants will:

• Identify a critiquing model to address an individual
• Practice personal critiques and consulting techniques
• Identify appropriate image terms to critique a client
• Simplify ways to communicate complex technical concepts of image and design
• Identify the questions to ask a client to achieve a desired result

Hairstyling

Learn from an expert how to look for a stylist and how to advise a client on an appropriate salon. You will also learn the language to use from an image standpoint to suggest a change of style.

Participants will:

• Identify some current hairstyling terms and products
• Learn how to work effectively between the client and the hairstylist
• Identify different hair types
• Identify pitfalls and appropriate uses of cutting, perms, relaxants, and color
• Identify basic critiquing skills

Wardrobe Consultations & Organization

Today you learn the rules of cost and time effective wardrobe organization. Learn how to mix and match fabrics, styles, colors and textures. You will practice techniques to create a wardrobe that works for your client’s needs, preferences and lifestyle.

Participants will:

• Develop strategies, procedures and practices to consult with a client
• Identify strategies, tips and techniques to organize a wardrobe
• Evaluate possible ways to alter and update garments
• Create new outfits from existing pieces
• Practice styling in the wardrobe

Shopping & Fit Practice

You may be interested in image because you love styling and shopping. Today you will learn how to include shopping as a viable business activity. How do you work with clients taking into account their budget, color palette, style preferences and figure challenges? You will need all the techniques you learned this week and the communication skills to help them make wise choices.

Participants will:

• Select complete outfits for their client
• Identify and practice principles of color analysis and good fit for their client
• Match clothes to style, personality, budget, work environment, lifestyle and figure type to the client
• Identify proven strategies and tactics for cost and time effective personal shopping
• Practice client rapport, ability to work with the client’s needs, listening skills, and the analysis of image issues

Menswear

This session is all about working with the male client. You will learn the art of working with men and how to identify their particular style. We will cover camouflage and tailoring techniques used to enhance their image and identify the basic types of working dress for men.

Participants will:

• Identify basic communication techniques to work successfully with men
• Identify suit styles, fabrics and ready-to-wear suit construction
• Analyze shirt construction and fabrics
• Identify fit and the basic measurements of menswear
• Practice tie knots and coordination techniques

Practice With Clients

This is the moment when it all comes together and you consult with live clients! Using what you have learned over the week of training you will analyze your client’s color patterns, full body and style. By the end of the consultation you will have solved her top figure challenges, completed a color and style analysis and sent her home with a workbook full of image tips and techniques!

Participants will:

• Analyze the appropriate colors for the client
• Identify the style preferences of the client
• Analyze the body type of the client and advise on best clothing styles
• Make suggestions to solve the client’s figure challenges
• Advise the client on her best accessories and placement
• Answer the clients’ questions

Body Language & Business Protocol

The course takes a change of direction as we explore the elements of body language. Like an actor, you will identify the components of movement, gestures and stance and how to coach your clients to enhance and improve their communication through presentation and neuro-linguistic techniques. You will learn not only how to improve your own and your clients’ speaking skills but also the methods to incorporate those into a business seminar.

Participants will:

• Identify the role that the non-verbal message plays in communication
• Identify the movement elements of time, space, flow, weight
• Compare and contrast gestures and how they enhance the message in public speaking
• Practice presentation skills, posture, walk and stance
• Discuss and identify seminar modules for Business Protocol that include the following topics:
  • Managing the First Impression
  • Handling complaints
  • The significance of orientation and proximity in different situations
  • Use of personal space and territorial behavior
  • Comparing useful to non-productive work habits
• Identify many other seminar topics, teaching methods, and teaching points for seminars and workshops

Communication Skills

Have you noticed that there are times when we are not at our best during the conversation? Words fail us, we become emotional or we say the wrong thing. This module addresses the challenges we all face when there is conflict or the stakes are high. You will discover the way in which you come across in the communication and how you can improve your skills in any situation, at any moment. Elements of this module can also be expanded and used as coaching and training modules for individuals and groups.

Participants will:

• Practice communication techniques for conflict resolution, negotiation and problem solving

Personal Branding & Professional Presence Seminar

This unique process gives you the skills and techniques to develop the structures underlying a successful brand. The in-depth coaching and consulting process can be used with individual clients such as small business owners and entrepreneurial groups or high level corporate managers, sales teams and executives. You will learn techniques to deliver in such a way that the audience stays engaged.

Modules Include:

• Visual Impact: Why and how to create a visual signature and a personal brand
• Overcome challenges: How to overcome self-sabotaging habits
• Core values and vision: The underpinning of your brand
• Self Management: Time and Money management to support your vision and goals

Participants will:

• Identify an in-depth process to shift the client’s paradigm to image, time, money management, vision, goals and personal limitations
• Practice coaching models and communication skills
• Identify teaching tools, teaching points, philosophies and methodologies

Business Development

This entire day is devoted to developing your own business. You learn marketing and sales techniques specific to an image consulting business, appropriate fees structures and how to identify your target markets. Business opportunities abound in the image field and our seasoned faculty gives you the benefit of their considerable experience. Find out what works best and how to bypass the pitfalls.

Participants will:

• Identify ideas for marketing and social marketing for their image business
• Identify target markets and appropriate pricing structures
• Practice a sales conversation
• Identify the business opportunities available
• List goals and the specific strategies to launch or grow their business in the weeks after the course.

Goal-Setting & Action Plan

Develop goals for your business and determine the specific strategies you will use to grow your business in the four weeks after the course.

Participants will:

• Set systematic goals for a three month time frame
• Write out strategies that cover the following three months

Presentations

On the final day of the course you prepare and deliver presentations to the entire group, using the tools, coaching and facilitation techniques you have learned. You will receive constructive comments in several different areas of the presentation.

Participants will:

• Prepare and facilitate an introduction to the seminar
• Give a prepared presentation on image and appearance using visual aids and any other teaching tool of their choice. (Not Power Point)

The presentations will be critiqued in the following areas:

• Facilitation techniques
• Presentation style
• Projection
• Ability to engage an audience
• Use of visual aids
• Body language
• Use of content
• Introduction
• Audience rapport and interaction